Quince Web Features Update (Spec)
Quince is a direct-to-consumer clothing and home brand that sells high-quality, affordable, and sustainable products. I worked on three problems I discovered through reviewing their website.
Problem 1: Most customers will look at Quince’s product reviews before making a purchase. Currently, reviews only include a user’s name, comment, and sometimes a product photo. The lack of information provided to the customer can leave them confused as to whether the product their thinking of purchasing is what they’re looking for.
Hypothesis: If labels and information are added to user’s reviews, like “location” and “color ordered,” then the user experience will be improved by giving the customer more tools to make a decision and helping the user get through the buying flow with less friction.
My role: UX Writer/Content Designer
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After
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After
What I did:
Added labels for “location” and “color ordered.”
Problem 2: Currently, Quince’s product photos have a confusing plus sign icon that is supposed to show users more information, but it isn’t helpful or accessible.
Hypothesis: If the current icon of a plus sign is changed to a magnifying glass, then the experience will be more clear and improved for users.
Before
After
Problem 3: Currently, Quince’s “IRL” section showcases products being used in real life. There is missing information that can confuse users and slow them down in the buying flow.
Hypothesis: If a product name is added, then this will create an improved user experience.
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Conclusion
Although these changes may seem small, if implemented, they can create a significantly improved user experience with less friction — which is critical when users are looking to easily go through the buying flow.