NBA App Updated Sign-Up Experience (Spec)
The NBA App provides users with access to live games and exclusive content like game highlights and news.
Problem: Users need a way to sign up for the NBA App that is more benefit-driven, clear, and concise. The current process isn’t as user-friendly and can cause users to quit the process.
Goal/Solution: Revamp the app’s sign-up experience by incorporating UX best practices and communicating clearly to help the user move through the experience.
My role: UX Writer/Content Designer
Screen 1
Before
After
What I did:
Wrote a short, benefit-driven tagline and NBA App description.
Changed the button text from “Get Started” to “Sign Up” to be more clear to the user as to what they are about to do. “Get Started” can feel ambiguous.
Changed the button to blue (in the same color family as the NBA logo) to stand out.
Changed “Sign In” to “Log In” so users don’t get confused with the action to “Sign Up.”
Screen 2
Before
After
What I did:
Added a back button and label that’s consistent with iOS’ design to create a more familiar and comfortable interface.
Updated the headline to be more accurate, concise, and action oriented.
Removed descriptive text as it can distract the user from completing the task and doesn’t add value.
Removed option to “Sign In” because the user had the option in the previous screen.
Screen 2 (cont.)
Before
After
What I did:
Edited legal text to be more concise. Used Apple’s Human Interface Guidelines recommendation to not show in-app licensing agreements and disclaimers.
Before
Screen 3
Users are able to customize their experience.
After
What I did:
Added a back button and label that’s consistent with iOS’ design to create a more familiar and comfortable interface.
Made the descriptive text clearer and benefit-driven.
Updated the button color for consistency.
Before
Screen 4
After
What I did:
Added a back button and label that’s consistent with iOS’ design to create a more familiar and comfortable interface.
Moved the users selected favorite teams (in this example the Houston Rockets and LA Clippers) to the top of the list for easy access.
Updated the button color for consistency.
Conclusion
The changes I made to the sign-up experience reduce friction, clearly state benefits and value, and overall create an improved experience — which is critical as this is the first interaction users have with the app.