Wellhub Post-Summer ‘25

Background: Wellhub is a wellbeing benenfit offered to employees through their companies.

Most people tend to fall off their health and wellness routine in the summer.

This campaign’s goal is to get people to pick back up or start a health and wellness routine by signing up for a Wellhub plan.

My role: Copywriter

Results: First week - 12,861 new paid subscribers

84% higher conversion rate than the previous year