Wellhub Resolutions ‘25

Background: Wellhub is a wellbeing benenfit offered to employees through their companies.

Insight: Just like Disney+, Spotify, SulAmerica and Netflix: We sell plans 

When it comes to wellbeing, Wellhub is the go-to plan.

We know that 80% of New Year's resolutions fail by February.

This campaign’s goal is to solve the never ending cycle of failed resolution checklists by doing away with them and arming our audience with a plan.

My role: Copywriter

Results: 170% YoY increase in subscribers