FIBO Event

FIBO is the world's largest international trade show for the fitness, wellness, and health industries. I worked on the creative for the event booth, activation, and t-shirt design.

With just a few words, the messaging needed to stop traffic, resonate with HR leaders, and align with the brand’s evolving voice. The copy helped position Wellhub as a standout presence at the conference, drawing strong foot traffic and internal praise for its clarity and tone.

My role: copywriter